The CMA team have designed our Mobile Marketing Maturity Model (or 4M as it’s more simply known) to independently benchmark the Mobile Marketing strategy at each of our clients. The 7-level maturity model is a broad measure of how effectively you’re using Mobile Marketing, and provides a useful indicator across the spectrum of tools and techniques you should be using.

We have decided to produce a free self-service version of this Model, which you can use online that takes about 5 minutes to complete – if you’d like to take the test, you can find it on our accreditation portal here.