User acquisition can come from many sources, from TV advertising campaigns through to organic social referrals. The CMA acquisition team have experience working with some of the world’s largest brands (and most prominent startups) to design and deliver strategies to acquire new users, of the right quality, and at the right cost to your business.

CMA Foundations of User AcquisitionFrom multi-million dollar media buying campaigns, to small-scale targeted projects, CMA have seen it all, and will advise your business on the best approach to take in what can be a cloudy landscape at the best of times. Whether launching a new user acquisition push, or simply looking to optimise your current strategy, CMA focus on several areas to help your business maximise your acquisition spend;

  • Channel Mix – is your mix of affiliate, social, PPC/PPI, ASO and Online/TV advertising right for you, and are you potentially missing out on new user sources?
  • Channel Effectiveness – assuming you have the right mix of acquisition channels, how effective is each one, and how well are you exploiting them? It’s a rarity to find a company that is running an acquisition spend at 100% efficiency, and this is where significant improvements are commonly identified.
  • Ad Creative and Copy – Our team of in-house designers and marketing experts will completely manage the creation of any creatives and copy required as part of our user acquisition engagements. Coupling this with our world-leading digital footprint, brand and media plans we provide a one-stop shop to fulfil your user acquisition requirements.
  • Organic Optimisation – whilst the easiest option is to spend money on acquiring new users, a sophisticated strategy around organic acquisition can also yield highly effective results. From social sharing to ASO & SEO, we can help you make the most of what is effectively a very low-cost source of high quality users.

Throughout these engagements, we work with you hand-in-hand to ensure complete insight & transparency through regular meetings, and where necessary will help train and advise your team so that they have the requisite knowledge to bring the work in-house.


If you’re not sure you’re getting the most out of your acquisition spend, or would simply like advice on how to best approach it, contact the CMA team using the form below, or email and we’ll get back to you straight away to discuss in more detail.

For more information on our App Store Optimization services, take a look here.