One of the most powerful benefits of having Mobile as a channel at your disposal is the sheer wealth of data you are able to collect on your users. With so much data however, transforming it into actionable information is a monumental challenge. At CMA, we have senior analysts, with experience from many different sectors, that are able to cut through the noise and irrelevant data to deliver you something of value. Using a variety of modeling techniques, our specialists can identify users that are likely to spend more, remain with the App for a certain period of time, churn, VIP’s, loyal users, and any other identifiers you consider to be useful. You can then use this information to feed back into a CRM or messaging strategy, ensuring that you target the right users with the right content at the right time to increase lifetime value and retention.

If you would like to know how our data analysts can help improve your LTV and Retention rates, please contact us using the form below or by email: