**NEW: We’ve just published our latest ASO case-study, and you can find it here**
Whether you’re looking to improve the conversion rate from your store landing pages, or to simply improve your search volume, category or keyword ranking from the App stores, CMA have a rigorous ASO test-and-optimize programme that will help you achieve just that. Most importantly, at CMA we don’t just focus on the ‘standard’ ASO principles, as this is only part of the picture when it comes to building a robust App Store presence.
The team will start by benchmarking your app(s) against 10 core concepts of ASO, as well as a conducting a thorough ASO analysis of your competitors. From this we are able to outline and implement a series of immediate improvements to your setup from keywords, titles, imagery/video and promotional fields through to IAP design, search ads and portfolio-level keywords. This is all delivered in a detailed report (printed and digital), which the team will work with you to implement so you can start to realize the improvements immediately.
Phases 2 & 3
The team will execute a structured test plan (a rolling window usually covering 3-6 months), across every asset of your store listings and search adverts that will continue to drive improvements on keyword/category ranking, search traffic and page view->installation conversions. Using our mobile messaging experts, we’ll also help review your user lifecycle journeys, as user retention and engagement are also significant influencers over your organic ranking.
As both the stores and your competitors are continuously evolving their approaches, this test-and-optimize and review process is ongoing, always ensuring you stay one step ahead of your competitors and maintain your prominent store position. We will work with you collaboratively, providing weekly updates as well as a designated ASO consultant available throughout. Each month a formal performance review session is conducted, highlighting the test results and improvements from the past 4 weeks, as well as providing a forum to discuss the next month’s goals.
Of course, the timescales above are illustrative only – every project we deliver is tailored to fit your individual requirements, budget and situation. If you’d like to talk to someone about how we can improve your App Store presence, please don’t hesitate to get in touch using the form below, by emailing firstname.lastname@example.org or calling us on +44 (0)203 287 1471 as we’d love to hear from you!