Customer Engagement (CRM)
Whether it’s install or purchase, the point of conversion is just the beginning. Great CRM never ends.
Having fought so hard to acquire them, it makes sense to get as much value as you can from your customers. Understanding and engaging with your user base is critical to loyalty and retention – not to mention advocacy.
We partner with the leading engagement platform providers to formulate expert, cross-channel comms strategies designed to get more value from your customer relationships.
Let’s measure your maturity.
Research by our partners, Braze, found that when brands embrace cross-channel, they can boost their users’ lifetime value by 76%. We start by reviewing your existing approach to find opportunities for improvement.
- SWOT analysis
- Platform audit
- Funnel analysis
- Channel optimization
And nurture your customer base.
Through personalised, real-time campaigns, data-led analysis, and continuous learning, we make sure your customers stay engaged and drive revenue.
- Campaign creation
- Personalized communication
- A/B testing
- Deep links
Measure and refine your strategy.
Our decisions are informed in real-time by user behaviour, which means we never make assumptions about your customers. We’ll keep you ahead of changes in user culture, industry trends, and technology to continuously optimize your strategy.
- Data visualizations
- Constant A/B testing
- Market research
- Feedback loops
The ex-member population is so important to our business. With Braze and ConsultMyApp, we can engage them in the right ways, convert them, and bring them back to their local gyms at the right time for each individual member.
– James Edwards, Head of CRM at PureGym
Let’s talk customer engagement
Some thoughts and opinions.