20 App Store Optimization Tools to Conquer ASO
App store optimization (ASO) poses many challenges for mobile devs and marketers. Health checks, quality data analysis, performance monitoring, and manual optimization tasks all suck up time and resources from your team
App stores like the Apple App Store and Google Play provide different tools for their specific app store optimization. These tools can be good enough to deal with some more basic tasks. However, they won’t give you the level of data and control you need for comprehensive and scalable app growth, especially if your company handles more than one app or you aim to scale across multiple markets.
Third-party ASO tools provide you with a multitude of solutions for launching a new app. You can use them to elevate the performance of new apps or scale developed platforms. We gathered some of the best app store optimization tools for various daily and strategic tasks. We recommend you consider including the most appropriate ones for your app store optimization strategy.
But first, here’s our selection of the best ASO tools sorted by functionality:
AppsFlyer, Adjust, Singular, Kochava, Branch - data attribution and analytics
APPlyzer, AppTweak, AppRadar, Asodesk, SensorTower, AppFollow, The Tool - keyword research and optimization
Geeklabs, Adapty, StoreMaven, Google Play, and Apple App Store tools - app store A/B testing
APPlyzer, Data.ai, SensorTower, Mobile Action, Priori Data, AppTweak - competitive intelligence
Appbot—Sentiment analysis and custom reporting
Types of app store optimization tools
App store optimization is a multi-faceted endeavor, so there are many tools out there that address different aspects of optimization. The three main pillars of day-to-day ASO tasks include data tracking, app-page optimization (keyword research, creatives, reviews), and competitive market analysis.
App store data tracking and app analytics
No matter what stage of growth your app is at—pre-launch, soft launch, growth, or scaling—you need a reliable data management system and analytics tools to help you with optimization. App developers and publishers usually opt for an additional tool to get a better understanding of user behavior, identify market trends, and make data-driven decisions.
Mobile measurement partners (MMPs) play a crucial role in mobile data tracking and analytics. They help gather and organize mobile data to measure an app’s performance across various advertising and marketing channels, ad networks and media sources.
App page optimization
App store listing optimization is the process of increasing an app’s visibility in an app store, and it involves several recurring day-to-day tasks. It doesn’t matter if your focus is on organic growth or paid growth, your app page needs to be fully optimized to improve your ranking in the Apple App Store, Google Play, or any other app store.
ASO listing optimization includes optimizing keywords, crafting metadata, iterating improvements on visuals like icons and screenshots, and dealing with app reviews. Each task requires significant research, data collection, and testing.
You can do some of the work manually, but it’s time-consuming. It frequently involves a lot of team discussion and can be a huge drain on time and energy. You can use different app page optimization tools to gather and organize data, generate creatives, run tests, and collect and analyze results. There is also the option to use an all-in-one solution.
Third-party tools provide a whole range of automation options. Some allow you to test multiple creatives at the same time and provide a multitude of metrics to analyze your test results.
App page optimization tools
Despite the saying, “Don’t judge a book by its cover,” sadly, most people do. We judge an app by its icon, product description, and screenshots. These early experiences are the only thing you can judge an app on before you try it. App listing optimization tools give you the chance to create an app listing page that is persuasive, relevant, and easy to digest. If you are looking to improve your app store conversion rate, then this is the place to start.
ASO tools with product page support can help analyze your app listing and offer suggestions on improving any of the following:
Name
Icon
Description
Screenshots
Compatibility
Pricing
Localization (making your app accessible for one or more different countries/languages)
Keyword discovery tools
ASO tools that focus on app keyword discovery and optimization provide benefits such as:
Keyword suggestion
Keyword optimization
Keyword tracking
The goal of keyword optimization is to find and use those keywords that increase search traffic for your app and also increase the number of downloads.
Review and sentiment analysis tools
Instead of having to comb through every single rating and review and analyze the data yourself, you can let your ASO tool do the sentiment analysis for you. The ASO tools that focus on sentiment analysis summarize the data within the reviews and give you an idea of what your users like and don’t like.
Paying attention to what your users are saying is critical. You then examine the relevant reviews in order to make changes to your app. Some ASO tools also help you to automate your replies to comments from disgruntled users.
A/B testing tools
Before you make any changes to your current app, we recommend running an A/B test on a small group of users to help you make data-driven decisions. Common elements of A/B testing include app titles, icons, screenshots, preview videos, and text descriptions. Some ASO split-testing tools work with an app’s real-time download data, whereas others help you test the app before it goes live.
App store competitive intelligence tools
If you want to succeed in a market of 5.7 million apps, you need a solid competitive strategy. It should encompass analyzing the market landscape, tracking competitors, and formulating plans to make your app stand out.
Are you interested in how your competitors’ apps are performing? App intelligence tools help improve your app marketing strategy by tracking the trends that are currently dominating the market. They also measure your competitors’ success, which is usually based on estimates that reveal the following data:
Approximate number of downloads
Estimated revenue
Where and how competitors are spending their advertisement budget
Analyzing and understanding your competitors’ data can help you determine what you should or shouldn’t do with your app.
Benefits of App Store Optimization Tools
ASO optimization tools can handle multiple tasks simultaneously, but exactly how valuable are they? They automate manual processes and can streamline your workflow. The automated keyword researchers or A/B testing algorithms can work 24/7 and handle the workloads of 2-5 employees.
ASO tools save time required for strategic decision-making and creative tasks that only humans can do. They also eliminate the possibility of human error and the need to rely on gut instinct as they work with data.
If you only track day-to-day metrics, it can be hard to see the bigger picture. Intelligence tools provide a bird’s-eye view of your app’s performance and notify you about any significant changes in the market.
They also provide valuable insights that you can factor into your strategy at an early stage. ASO tools can detect the less competitive “blue oceans” and provide greater chances for your app to scale exponentially.
ASO tools can also be huge money savers. By running tests before launching an app, publishers save budget on design and development. An improved ASO strategy can boost organic downloads, allowing you to save money on costly paid user acquisition.
Best app store optimization tools in 2023
Let's quickly examine our picks for the top app store optimization tools. Although we categorized different ASO tools by their functionality, some of them span multiple categories.
Our pick for the best all-in-one ASO solution for new developers
At CMA, we use every tool in this list, but APPlyzer remains one of the key tools that we always turn back to as it has a great foundation of features useful for any ASO journey. Whilst other tools may have additional features that you may want - for a fraction of the price of the other platforms, APPlyzer provides essentially all of the core functionalities needed for ASO. Including keyword research, analytics, competitive analysis, and reviews analysis - so it is a strong recommendation from us for both new and experienced app marketers looking for a great value ASO product.
With APPlyzer, you can optimize your app’s visibility in app stores by conducting keyword research to identify relevant keywords that can improve your app’s discoverability. The analytics feature allows you to track important metrics such as downloads, revenue, and user engagement, providing valuable insights for data-driven decision-making.
APPlyzer enables you to monitor your competitors’ performance and strategies, helping you stay ahead in the competitive landscape. The reviews feature allows you to manage and respond to user reviews, enabling you to address feedback and, in turn, improve your app’s ratings.
Top ASO tools for data tracking and analytics
Mobile measurement partners (MMPs) are indispensable for capturing critical data points, diving deep into analytics, customizing metrics, and offering forecasts. If you want to ensure your paid user acquisitions are aligned with your ASO efforts, then an MMP is essential. They enable developers to understand user behavior, improve marketing ROI, and make data-backed decisions. Here are some of the best ASO tools for data tracking and analytics:
AppsFlyer - renowned for its robust attribution model, it excels in capturing customer journey data across multiple touchpoints
Adjust - offers real-time analytics and focuses on fraud prevention, providing an added security layer
Singular - provides a unified marketing dashboard that aggregates data from multiple platforms for ease of analysis
Kochava - known for its versatile analytics suite and real-time data-tracking capabilities
Branch - specializes in deep linking and cross-platform analytics, offering seamless user experiences
Best ASO tools for keyword research and management
Keyword tools can help you discover new meta keywords, optimize existing keyword lists, and keep an eye on competitors. This leads to increased app visibility and higher rankings. Here are some of the ASO tools you can use for keyword research and management:
APPlyzer - provides solutions for search keyword optimization with translation to multiple languages
AppTweak - in-depth keyword analysis and localized optimization features
AppRadar - simplifies keyword research and tracking with a user-friendly interface
Asodesk - provides keyword suggestions based on semantic analysis
SensorTower - robust keyword tracking and competitor analysis
AppFollow - provides keyword tracking and review-management services
The Tool - offers performance-based keyword tracking and optimization
Top A/B testing tools for apps
A/B testing tools facilitate the empirical testing of app features before their full-fledged launch, ensuring optimal page elements like icons, titles, and screenshots. Here are some of the best A/B testing tools on the market:
Geeklab - specializes in A/B testing for various app store components including visuals and metadata
Adapty -enables A/B testing for paywalls, thereby optimizing in-app purchases
StoreMaven - renowned for its data-driven approach to app store testing, provides actionable insights
Reliable ASO tools for user review analysis and management
Review management tools automate the tracking of reviews, allow for auto-replies, nurture customer loyalty, collect user feedback, and help in bug tracking. Here’s a list of useful tools for user review analysis and management:
APPlyzer - provides deep ratings and reviews analysis, and identifies trends and product issues
AppTweak - empowers with review analytics and AI-driven automated communication
AppFollow - offers comprehensive review analytics along with keyword tracking
Priori Data - specializes in review tracking and provides market intelligence
Asodesk - offers review management features
Appbot - known for its sentiment analysis and custom reporting
Top app store optimization tools for competitor analysis
Competitive intelligence tools are vital for tracking organic search performance for both your app and competitors. The following tools aid in optimizing user acquisition budgets and help formulate robust growth strategies:
APPlyzer - tracks app visibility across relevant keywords and provides insights into competitors’ share of voice
AppTweak - helps monitor competitor download & revenue estimates
Data.ai - offers extensive analytics and review management, along with competitor tracking
SensorTower - provides competitive analysis in addition to its keyword research features
Mobile Action - known for its actionable insights and competitive intelligence metrics
Priori Data - specializes in competitor intelligence, offering data-driven market analysis
Bottom line
Selecting the appropriate mix of ASO tools helps you achieve your app's growth objectives, optimizes your time and budget, enhances app performance, and increases ROI. You can choose multiple specialized tools, each targeting a specific facet of app store optimization, or you can opt for an all-in-one solution.
The selection of ASO tools should align with your specific needs. If you are unsure which specific goals you should target or need a bit more detail on some of the points we’ve mentioned, let us know. And if you’re still confused about what tool is right for you - then our MarTech Services team are designed to help business select, implement, and utilize the correct tools for the Martech stack.
The ConsultMyApp team offers innovative app store optimization services, so we’re happy to help you improve the performance of your app. Just drop a message via our contact form, and we’ll get right back to you.
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