The Sustainable Growth Handbook.
Building Mobile’s Unstoppable Flywheel of Acquisition, Product and Engagement.
Featuring the latest app growth strategies and insights that transcend traditional marketing funnels and foster sustainable, profitable growth.
Access the Handbook
Compiled with expertise from ConsultMyApp consultants and market leaders–AppsFlyer, Braze, and Mixpanel, alongside accomplished app marketers at Auto Trader, Sainsbury’s, and Wolt–gain first-hand accounts of the strategies that transformed challenges into opportunities for scalable growth.
Learn how to leverage analytics from across your marketing activity and stack, create sophisticated user segments, and lean into targeted engagement that unifies the customer journey across your entire mobile marketing strategy - saving you money, providing your users a better experience, and driving long-term, profitable, Sustainable Growth.
Written by Peggy Anne Salz and ConsultMyApp, this guide provides the foundation necessary to achieve your mobile growth goals.
What’s Inside?
User-Centric Engagement: Best practices for crafting personalized, impactful user experiences that boost retention.
Effective Feedback Loops: Methods to use customer insights for continuous product and marketing optimization.
Campaign Effectiveness: Modern strategies to measure and enhance the impact of marketing communications.
Leveraging Data: The importance of first-party data and analytics in refining user acquisition and enhancing retention.
Strategies for Unifying the Customer Journey: Understand the crucial integration of user data across all marketing touchpoints, enhancing personalization and improving user experience - and ultimately, retention.