A massive thank you to our partners at Macy's for trusting us with their vision and goals. This achievement could not have been possible without your hard work and outstanding collaboration.

APPlyzer is excited to announce that it will now offer its App Store Optimization keyword tracking tools for free, indefinitely, for up to 100 keywords.

Enhancing your App’s UX/UI is not just about being visually appealing it also has a profound impact on App Store Optimization (ASO), engagement, and user acquisition in mobile app marketing.

Increasing visibility, harvesting high-intent users via that magic word (downloads), and ultimately seeing your app grow without unsustainable acquisition costs—that's every app developer's dream, right? 

The AppCentric Podcast is back with a fresh new look and an exciting lineup of topics! In this latest episode, hosts Javier and Mike are joined by two of ConsultMyApp's in-house experts Director of ASO, James Ventris, and Senior Mobile Marketing Consultant, Serhii Yelanskyi.

Leveling up your marketing strategy is no easy feat. It requires your teams to continuously adapt and pivot based on an evolving customer profile. This dynamic approach connects multiple data sources to create fluid customer segments. Collecting, organizing, and analyzing this data is beyond what marketers can achieve alone.

In the competitive landscape of digital advertising, Apple Search Ads (ASA) have emerged as a powerful tool, especially when compared to traditional platforms like Google Ads.

James previously worked at CMA for 3 years as an ASO consultant before exploring opportunities elsewhere as an ASO Director. Now, he has returned to CMA as the Acquisition Director James is an invaluable cog in the CMA machine. Read on to find out what he gets up to day-to-day.

The Sustainable Growth Handbook provides an essential guide for organizations eager to foster lasting growth through acquisition, product innovation, and deeper customer engagement.

How do companies prepare to join up product and marketing and collaborate on strategies to drive sustainable and profitable growth?

The race is on as marketers scramble to find new ways to earn customer loyalty and drive lasting engagement that moves the needle on the metrics that matter most.

Mike Rhodes, CEO and Founder of ConsultMyApp (CMA)—an award-winning growth consultancy specialized in gaining and retaining users—joins Mobile Marketing Magazine in an engaging interview to share how brands on any budget can adopt this mindset and power profitability.

Privacy changes from Apple and Google limit the supply of granular data, pushing marketers to fundamentally rethink performance goals and shift to strategies that allow them to use the data they see at the top of the funnel to reach, engage and monetize at the appropriate times to generate impressive results. 

Explore the evolution of App Store Optimization (ASO) from its start in 2008 with the launch of mobile app markets to its role today as a key marketing strategy.

Stepping into new areas, especially with business software like CRM, often brings a slew of unfamiliar terms. For those who use CRM software daily, this language is second nature. But for those new to CRM systems, it's easy to feel swamped by the terminology.

Launching an app is just the beginning. What’s next? Effective mobile app marketing. Central to this is understanding and measuring Key Performance Indicators (KPIs) for your app. Read this article to learn which mobile app KPIs are crucial for growth.

There are times when hard work pays off. Pouring over analytics, adjusting creatives, tweaking metadata. Locking ourselves within the confines of a meeting room and working out the angles on an increasingly crowded whiteboard—all for the benefit of our clients and their apps.

We gathered some of the best app store optimization tools for various daily and strategic tasks. We recommend you consider including the most appropriate ones for your app store optimization strategy. 

We share 4 App Marketing strategies, tactics and shortcuts you can follow to unlock a cascade of benefits to ride the wave with your game - even if you are on a shoestring budget.  

In the rapidly evolving world of mobile apps, standing out from the competition is essential for growth. App store optimization (ASO) drastically boosts the visibility and usability of mobile apps.

In this article, we'll go through the specifics of app store optimization while emphasizing its significance and describing all the benefits it offers.