App Marketing Blog.

Learn more about what ConsultMyApp do, including insights into how to achieve a winning App Marketing Strategy.

Serhii Yelanskyi Serhii Yelanskyi

Understanding the Play Store Algorithm: Challenges and Best Practices for ASO Success 

While both the App Store and Play Store have systems that determine keyword rankings and app visibility, the Play Store's algorithm is more dynamic, presenting marketers with frequent and significant changes. 

This article will explore how these algorithms work, the unique challenges posed by the Play Store, and best practices for maintaining visibility and growth in a constantly shifting landscape. 

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