Empowering Engagement for Papa Johns Franchisees with CMA and Braze.
Our approach.
ConsultMyApp (CMA) developed a bespoke marketing platform that integrated seamlessly with the Braze API. This platform was specifically designed to enable franchise owners to utilize essential messaging tools without the need to navigate the complex Braze interface directly.
Key Features of the Custom Platform:
Ease of Use: The platform simplifies the creation and deployment of marketing campaigns through a user-friendly interface. It includes four easy steps to launch a campaign, utilizing pre-built templates, scheduling tools, quiet hours settings, and advanced audience targeting. The intuitive design minimizes the need for extensive training, making it accessible for franchise owners with varying levels of tech-savviness.
Data Security and Compliance: With a strong focus on data protection, the platform ensures that all customer information is secured and no personal data is stored locally. By integrating Braze's Connected Audience Object, the solution maintains high standards of data security and compliance. Additionally, the use of Snowflake for advanced analytics allows for deep insights while safeguarding customer privacy.
The results.
The deployment of the custom marketing platform marked a significant milestone for Papa Johns UK:
Rapid Development and Deployment: The platform was built and launched within four months, significantly faster than industry competitors who have taken years to develop similar solutions.
Operational Success: Over 400 stores activated the platform, enabling them to engage effectively in data-driven local store SMS marketing.
Financial Impact:
Transaction and Revenue Uplift: The platform contributed to a 1.5% uplift in SMS transactions and a 3% uplift in SMS revenue year-over-year.
Engagement Rates: The SMS click rate achieved was 16%, surpassing the Quick Service Restaurant (QSR) industry benchmarks.
Campaign Volume and Reach: Franchisees created over 2,400 campaigns, delivering more than 5.8 million SMS messages, demonstrating the platform's robust capability and scalability.
“ConsultMyApp has been an exemplary partner, developing the Local Marketing Hub powered by Braze and Snowflake that has revolutionized how our Papa Johns franchisees engage with local store marketing. Their comprehensive approach, responsiveness to feedback, and agility have resulted in a user-friendly platform that empowers even our non-marketing team members to harness the power of data effectively.”
Kanchan Lad - Senior Product Manager @ Papa Johns
Award recognition.
In recognition of the groundbreaking work our client did on the Local Marketing Hub, Kanchan Ladd, Senior Product Manager at Papa Johns, was awarded the Braze Torchie Award for 'Marketing Leader of the Year' in 2024.
This award celebrates her leadership in overseeing a team that has built innovative, personalized, and customer-centric campaigns using Braze, setting new benchmarks in the marketing industry.
Conclusion.
This innovative approach to creating a bespoke Braze CRM platform transformed Papa John’s franchise operations by providing a powerful, easy-to-use tool that is both efficient and secure.
By tailoring Braze solutions to meet the specific business needs of Papa Johns, CMA empowered the brand to achieve remarkable results and maintain competitive advantages in their respective markets.
Papa Johns UK faced a unique challenge in empowering their franchise owners to leverage the sophisticated marketing technology of Braze's CRM without overwhelming them with its complexity or risking exposure to sensitive customer data from other franchises. The primary goal was to devise a solution that was straightforward, efficient, secure, and tailored to the needs of individual franchisees.
The challenge.
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