CMA and Macy’s win App Store Marketing Campaign of 2024.

ConsultMyApp (CMA) and Macy’s, were recognized as 2024’s App Marketing Campaign of the Year!

A massive thank you to our partners at Macy's for trusting us with their vision and goals. This achievement could not have been possible without your hard work and outstanding collaboration.

Special thanks to the App Promotion Summit for hosting such an exceptional event in Berlin, and providing us with a platform to showcase our work and celebrate this incredible success.

The winning campaign.

Macy’s partnered with ConsultMyApp(CMA) to revitalize its app performance and boost visibility in the competitive retail market.

Through advanced ASO and creative strategies, including metadata updates, creative A/B testing of screenshots, regular promo text updates, and over 22 tailored deliverables, CMA drove significant growth for the app. Key results included an increase in year-over-year downloads and a remarkable boost in Share of Voice in the US App Store.

The campaign’s strategic enhancements were particularly effective during the back-to-school season, driving engagement and aligning with Macy’s retail objectives. 

App Marketer of the Year Finalist.

We’d like to congratulate our Acquisition Director, James Ventris, on being nominated as a finalist for App Marketer of the Year.

James’s passion for innovation, data-driven strategy, and commitment to delivering outstanding results for our clients has set a new standard in user acquisition. This recognition is well-deserved, and we're lucky to have such a dedicated leader on our team.

Thank you.

Thank you to our client Macy’s, our Acquisition Director, our consultants, and to the App Growth Awards. We can’t wait to showcase all the exciting news we have lined up for 2025. So, if you’d like your app to be a part of that, you know what to do.