A short, but very useful blog post this week from the UA team at CMA! Lots of food for thought across a wide range of areas from SKAN mapping to MMP’s to the very heated topic of organic cannibalization….

While both the App Store and Play Store have systems that determine keyword rankings and app visibility, the Play Store's algorithm is more dynamic, presenting marketers with frequent and significant changes. 

This article will explore how these algorithms work, the unique challenges posed by the Play Store, and best practices for maintaining visibility and growth in a constantly shifting landscape. 

A massive thank you to our partners at Macy's for trusting us with their vision and goals. This achievement could not have been possible without your hard work and outstanding collaboration.

APPlyzer is excited to announce that it will now offer its App Store Optimization keyword tracking tools for free, indefinitely, for up to 100 keywords.

Increasing visibility, harvesting high-intent users via that magic word (downloads), and ultimately seeing your app grow without unsustainable acquisition costs—that's every app developer's dream, right? 

The AppCentric Podcast is back with a fresh new look and an exciting lineup of topics! In this latest episode, hosts Javier and Mike are joined by two of ConsultMyApp's in-house experts Director of ASO, James Ventris, and Senior Mobile Marketing Consultant, Serhii Yelanskyi.

The Sustainable Growth Handbook provides an essential guide for organizations eager to foster lasting growth through acquisition, product innovation, and deeper customer engagement.

There are times when hard work pays off. Pouring over analytics, adjusting creatives, tweaking metadata. Locking ourselves within the confines of a meeting room and working out the angles on an increasingly crowded whiteboard—all for the benefit of our clients and their apps.

The competitive app market demands smart approaches that seek out every opportunity for growth. APPlyzer was designed from the ground up to provide real-time data insights and offer real value for money.

In the ever-evolving landscape of mobile app marketing, app store optimization (ASO) and Apple Search Ads (ASA) optimization are two pivotal strategies that often go hand in hand.

Why do you need a new app store optimization checklist in 2023? When you take an app to market now, you have to deal with many small (but collectively important) details before launch. This criteria changes from year to year, and so, keeping current is absolutely crucial.

A passing of the CMA intern-torch. Here, our newest placement student interviews the previous two (Noah and Grace) to gain insight into their experiences over the past few years.

Learn how to boost your App Store conversion rate and increase app downloads. Uncover expert tips to create a compelling app listing that captivates users.

With another holiday season over, we’re left contemplating the huge impact that seasonality can have on mobile marketing, with the potential to positively affect every stage of the user lifecycle. Optimized metadata is key to unlocking this impact.

How App Store Optimization (ASO) differs from SEO, and the impact they have on your goals, rankings and other vital factors.

Four ways that your user acquisition efforts can benefit from synergy between organic and paid optimization in mobile marketing.