Is ASA Really a Friend? Rethinking App Store Acquisition in 2024.

The podcast returns for season 2.

The AppCentric Podcast is back with a fresh new look and an exciting lineup of topics! In this latest episode, hosts Javier and Mike are joined by two of ConsultMyApp's in-house experts Director of ASO, James Ventris, and Senior Mobile Marketing Consultant, Serhii Yelanskyi. The team delve into the latest trends and challenges in User Acquisition (UA) and here is a snippet of some of the topics to look out for in this episode.  

What’s Trending in User Acquisition? 

User Acquisition is always a dynamic field, and the past few weeks have been no exception. Hear from James and Serhii who give us the inside scoop on upcoming international client visits and more!  

Key News Highlights Impacting User Acquisition. 

As always, staying ahead of industry changes is crucial for effective UA. In this episode, our hosts break down the latest news that could impact marketers from Google Play’s Crackdown on Crashing Apps to App Store Algorithm Changes and Kids Online Safety Act (KOSA). 

ASA and the Art of Adaptation.  

Finally, we touch on the main topic of the episode—Apple Search Ads (ASA) and their recent shifts. The evolving nature of ASA has forced marketers to rethink their strategies continually. Our experts share their thoughts on how ASA’s behavior sometimes feels like a moving target, with Apple frequently changing rules that directly impact campaign effectiveness.  

We hope you enjoy this episode of AppCentric as much as we enjoyed recording it. Tune in for an engaging discussion on User Acquisition, industry news, and insider perspectives from the experts at CMA. Whether you're a seasoned app marketer or just starting out, there's something in this episode for everyone looking to navigate the fast-paced world of mobile app marketing. 

To listen to the full podcast visit the following links:

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