Within this article we are going to talk about what exactly Apple’s new tool is, how it can help with onboarding, early-life activation, and finally, how Tipkit can improve the monetization and conversion funnel of your app. 

How to monetize customers and how to ensure the user experience is up to scratch? Two challenges, presented as separate issues, separate problems, separate meetings. But these two hurdles – they aren't mutually exclusive.

It’s not ground-breaking to say that consumer loyalty is integral to a brand’s success, nor is it to say that smartphones have transformed brand marketing. What does need to be emphasized, however, is the potential of effectively combining these two elements – mobile and loyalty.

User retention is notoriously difficult for mobile apps. The good news is we know a thing or two about user retention, and by addressing these four key areas in your engagement strategy you’re much more likely to retain your users.