The phenomenon of the uncanny arises when something appears to be familiar, but it’s slightly wrong, and in a world of AI (Artificial Intelligence), we’re experiencing this more and more

Memento Mori, the name of a young team of robotics engineers from Highgate School, London, that we are sponsoring as part of our commitment to nurturing young people within the country in STEM.

Yes, the features we use on our iPhones are changing at an ever increasing pace. As a result, you sometimes have to compromise between privacy and convenience on your device. If you have an app in the app store, then so do your users.

User acquisition for mobile apps is a challenging endeavor where mistakes can carry a heavy cost. Early-stage startups commonly budget $50,000-$100,000 monthly for user acquisition efforts. As apps mature, monthly spending sometimes reaches over $1 million.

Your app is working, the performance is stable, the users are satisfied, and you are ready to scale. While organic app store optimization remains an evergreen task, at this stage you might be interested in investing more in your paid user acquisition.

The competitive app market demands smart approaches that seek out every opportunity for growth. APPlyzer was designed from the ground up to provide real-time data insights and offer real value for money.

In the ever-evolving landscape of mobile app marketing, app store optimization (ASO) and Apple Search Ads (ASA) optimization are two pivotal strategies that often go hand in hand.

Why do you need a new app store optimization checklist in 2023? When you take an app to market now, you have to deal with many small (but collectively important) details before launch. This criteria changes from year to year, and so, keeping current is absolutely crucial.

A passing of the CMA intern-torch. Here, our newest placement student interviews the previous two (Noah and Grace) to gain insight into their experiences over the past few years.

Within this blog, we’ll talk about what true growth should look like within the mobile app and tech industry and how to achieve it. We’ll reveal how to take your app growth from superficial—to sustainable.

Within this article we are going to talk about what exactly Apple’s new tool is, how it can help with onboarding, early-life activation, and finally, how Tipkit can improve the monetization and conversion funnel of your app. 

Learn how to boost your App Store conversion rate and increase app downloads. Uncover expert tips to create a compelling app listing that captivates users.

Privacy regulations, whilst welcomed by many users, make the old ways of collecting and using data tricky for mobile marketers. But these measures can benefit app builders as much as they do app users – it’s just about adapting.

Senior Data Analyst, Apitchaya Rawara, and ASO Team Lead & Senior Mobile Consultant, James Ventris, led a workshop at the APS on standing out in an overloaded market.

How to monetize customers and how to ensure the user experience is up to scratch? Two challenges, presented as separate issues, separate problems, separate meetings. But these two hurdles – they aren't mutually exclusive.

With another holiday season over, we’re left contemplating the huge impact that seasonality can have on mobile marketing, with the potential to positively affect every stage of the user lifecycle. Optimized metadata is key to unlocking this impact.

It’s not ground-breaking to say that consumer loyalty is integral to a brand’s success, nor is it to say that smartphones have transformed brand marketing. What does need to be emphasized, however, is the potential of effectively combining these two elements – mobile and loyalty.

Process, routines, ways of working, rules of engagement. Call them what you want, just don’t underestimate them.

Chatter persists around whether the UK’s technology sector is evolving quickly enough to rival that of Silicon Valley. So, what has to happen to bring this dream into reality and most importantly what does this Spring Budget need to include to kickstart that process?

Read about Jack, one of ConsultMyApp’s incredibly bright ASO consultants.