There are times when hard work pays off.

Poring over analytics, adjusting creatives, tweaking metadata.

Locking ourselves within the confines of a meeting room and working out the angles on an increasingly crowded whiteboard—all for the benefit of our client’s apps.

Yes, there are times when the hard work pays off, and earlier this year, at the App Growth Awards in Berlin, was one such time.

ConsultMyApp (CMA), was recognized as 2023’s ASO company of the Year!

And to say the least—we’re absolutely thrilled, especially as the competition was both tough and worthy.

This year brands came to us both little and large, spanning various exciting industries and all of them seeking to utilize the power of App Store Optimization.

Our valued clients in 2023

Of course, we have our clients to thank, for providing these wonderful, innovative apps for us to roll our sleeves up and get to work on. Some of the brands that we enjoyed working with throughout 2023 were:

Sykes, Chegg Study, Busuu, AutoScout24, Snoop, O2, Twinspires, Tide, Betway, Grab, Aesthetic Kit, and many, many more.

The task? The age-old, (but always unique) journey of increasing the number of apps via organic means. And not surprisingly (when the current macroeconomic climate of the tech industry is considered), more brands had limited acquisition budgets, yet higher targets (the dominant challenge of 2023).

About our App Store Optimization team

App Store Optimization has always been at the very heart of CMA, and we’ve taken special pride in watching our ASO department mature and thrive—along with our creative and data teams who aid them. And 2023 was no exception.  

We sought to put our clients’ challenges in their rear-view mirrors, whilst (regardless of brand or budget) achieving sustainable growth in their respective, and widely competitive markets. We wanted to ditch the vanity metrics and strive for results that meant truly sustainable growth.

A big part of our success has been in utilizing proprietary tools we’ve designed ourselves using decades of experience in the industry. Namely, our large proprietary tech stack and data models, including our own ASO data platform—APPlyzer.  

Again, to our clients, consultants, and to the App Growth Awards, we can’t thank you enough. And you can be sure there’s more to come in 2024. So, if you’d like your app to be a part of that, you know what to do.